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A SWOT analysis is a strategic planning tool used by businesses to assess and evaluate the organization's current internal Strengths and Weaknesses and identify external Opportunities and Threats. It is a valuable tool used in strategic planning, whether for an organization, a project, or a product or service.
SWOT reports written about public companies are generally easier to find than reports about private companies. For information about a private company, this may be available within a SWOT report for the parent company, if the parent company is public.
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